TOZ Penkala, dd Zagreb Pencil Factory was founded in Zagreb in 1937. year. From a small plant for the manufacture of pencils and pastels grew into today's modern joint-stock company with a long tradition in the production of school and office supplies.

Tradition of producing stationery in Zagreb dates, however, and further back in time thanks to the work Slavoljub Penkala, one of the leading inventors of the 20th century, in 1906. The patented and started producing the first mechanical pencil in the world, and the 1907th year and the first fountain pen.

From an initial production of the classic writing, the company has expanded its products to contemporary products for writing, drawing and painting. New technology, functionality, high quality and standard affirmed the TOZ as a reliable partner in business circles around the world.

Thanks to the successful collaboration with engineer Krunoslav pen, son Slavoljub Penkala, the Company entered the Tradition "pen" in the business of introducing products under that trade mark in 2000 and the amendment of the company name in 2001.